- Strategic Vision Inc. (SVI)
ranks both Jaguar and Land Rover brands as segment leaders in Total Quality
Index? (TQI)
- Range Rover earns first place
in Luxury Utility segment
- Jaguar is most improved brand
overall
MAHWAH,
N.J., JUNE 29, 2009 -
Jaguar and Land Rover were each recognized today for their leading ownership
experience in Strategic Vision Inc.'s (SVI) Total Quality Index? (TQI). This
recognition for both brands demonstrates Jaguar Land Rover's commitment to
producing vehicles that buyers judge high in perceived quality and emotional
delight.
The Total Quality Index? is a complete measure of the total ownership
experience. Buyers are asked to rate all aspects of their buying, owning and
driving experience. This accounts for a wide variety of aspects, including
customers' commitment to, advocacy and vehicle loyalty.
The Jaguar and Land Rover brands rated first and second place, respectively,
for the $30,000+ category, with Jaguar also being recognized as the
most-improved brand among all competitors. Range Rover scored a first place
finish in the Luxury Utility segment and notably, many other models across both
brands scored very well in their segments.
"For Jaguar and Land Rover to rank as leaders in Total Quality is validation
that we offer an exemplary entire ownership experience, from the vehicles'
quality and performance, to the buying and ownership experience," says Gary
Temple, President, Jaguar Land Rover North America, LLC. "This recognition
highlights the enormous passion and pride our employees, dealers and customers
have for Jaguar and Land Rover vehicles."
The Total Quality Index?
was calculated from buyers who bought 2008 and 2009 models from September
through December 2008